In the current world, a business needs a fast, scalable, and efficient web application to have an effortless user experience. With changing industry expectations, businesses have to modify their development frameworks to meet their multi-faceted needs. This is why Next JS development services exist. Through Next.js, businesses can develop custom-optimized applications with many features that fit their needs perfectly. Next.js is becoming quite popular because of its robust framework, but why choose it for web application development? Next.js is a framework built on React and has garnered attention for its efficient SSR, SSG, and performance boosting. Next.js is a far better option than previous JavaScript frameworks, as it greatly improves the speed and functionality of web applications by making them more user-oriented.